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Christy Mehaffie

Designing meaningful retail experiences, one project at a time.
Vision.Connection.Transformation
ABOUT

Who I Am
Visual Merchandising leader who transforms brand vision into consumer experiences that inspire, connect, and drive business impact. My expertise spans retail strategy, visual merchandising, marketplace storytelling, team development, and large-scale execution across North America's most influential sport and retail environments.
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Consumer-Centered Storyteller
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Creative Catalyst
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Change Agent
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X-Functional Influencer
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Team Developer

WORK EXAMPLES
Crafting Visual Worlds
Explore a collection of work shaped by creativity, strategy, and a passion for visual storytelling. Every project reflects a thoughtful approach to turning ideas into impactful consumer experiences.
Connect.Inspire.Convert
Engaging.Impactful.Elevated
Authentic.Purposeful.Aspirational
Vision.Focus.Execution
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